I'd say they're attempting to follow the marketing route established many years ago by 'Listerine', which is to talk up (or even invent) a medical condition that your medical product supposedly cures or alleviates.
Listerine originally started in the 19th century as an all purpose antiseptic, being used for applications like cleaning floors and treating VD. Then nearly a century ago they hit on the idea of selling it as a mouthwash and claimed it got rid of 'halitosis' (chronic bad breath). Some people claim they even invented the word 'halitosis', but whatever the truth of that they substantially raised the profile of a medical condition for which there was little previous concern.
It might be more difficult to get racism recognised as being some sort of medical condition than halitosis, but today's politically correct media has a tendency to treat it that way and a drug manufacturer might think there's a chance of exploiting that.